Premier Computers

Give your entry a distinctive title using 12 words or less
Thank god for Ikea

What caused you to create the display?
We needed a way of displaying our systems and laptops but didn't have loads of money, so we built all our own plinth units and table. The plinths have worked out great and allow the showroom to moved around to create interest and show off different products. We wanted to use the intel ipos system but didnt want to have money tied up with display PC's. We created our own which looks the same but just uses a very basic motherboard and updates itself over wifi, so we can change the spec, etc. Some of the cases are even empty with the motherboards hidden inside the plinths.

What overall impression are you trying to create?
Easy to browse and navigate a place where people can feel relaxed when making a bigger purchase. We also have a seating area so we can sit and chat if needed.

What specific message(s) are you trying to convey?
Professional and we know what we are talking about.

Who / what types of customers are you trying to appeal to?
Anyone who wants a PC or laptop and doesnt mind paying for good products and service

How effective has the display proved to be at prompting comment and enquiry?
Very good. Although we would like it to be busier hopefully that will come with time.